- In 1964, Kleenex pocket tissue packs were introduced by Kimberly-Clark
- The concept of PTA was first developed in Japan in 1970s.
- The PTA was marketed only as a form of advertising and was not sold to consumers
About 4 billion of PTA tissues are distributed on the
streets annually in Japan
Average about 30 packages of PTA per person in Japan per year
- Gets consumers to read/look at the ad, after they have accepted it.
- Consumers retain the ad and see your Ad often, a long circulation & retention
- Minimal Wastage & Wide Reach & Circulation
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